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Programmatic Advertising: The good, the bad and the ugly

Programmatic Advertising: The good, the bad and the ugly

By Candice Machado, Head of Digital

No media channel has ever been perfect and managing media programmatically is no exception! However there’s a reason why programmatic advertising is increasingly becoming the preferred form of advertising, especially when it comes to display….

How to Manage Programmatic Advertising – For brand owners

How to Manage Programmatic Advertising – For brand owners

By Candice Machado, Head of Digital

Programmatic advertising is fairly new to the South African market and as a consequence most explanations seem to come across as the next best plan to launch a NASA rocket off to space. But it…

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