Get geeky

Attracting 34% more visitors was no experiment

Despite world-class education programs, high school graduates did not perceive the University of Antwerp as a challenging place to study. The University wanted to change people's views and attract more high quality students to their science programs.

So Maxus Belgium suggested that they ditch traditional media in exchange for rich custom content, which would bring their innovative work to the forefront.

Get geeky

Attracting 34% more visitors was no experiment

Despite world-class education programs, high school graduates did not perceive the University of Antwerp as a challenging place to study. The University wanted to change people's views and attract more high quality students to their science programs.

So Maxus Belgium suggested that they ditch traditional media in exchange for rich custom content, which would bring their innovative work to the forefront.

We created a TV series, which aired on National Geographic called '€˜Behind the Science. The series highlighted the University's groundbreaking scientific research. It was promoted through trailers, online and print media.

Each episode was promoted with highly relevant media activations to drive tune-in. For the episode '€˜Between the Atoms' about the world's most powerful microscope, the university's logo was engraved onto a single human hair and promoted via social media. Simultaneously, we also launched a campaign to promote the University's '€˜Open Campus' days.

We created a TV series, which aired on National Geographic called '€˜Behind the Science. The series highlighted the University's groundbreaking scientific research. It was promoted through trailers, online and print media.

Each episode was promoted with highly relevant media activations to drive tune-in. For the episode '€˜Between the Atoms' about the world's most powerful microscope, the university's logo was engraved onto a single human hair and promoted via social media. Simultaneously, we also launched a campaign to promote the University's '€˜Open Campus' days.